sweetfreedom - press

myspace visitor counter

press

Waitrose Food Illustrated, January 2010 Trying to cut the amount of sugar in your diet, but finding the prospect of life without cake too bleak? Sweet Freedom liquid natural sweetener is the answer.	Good Housekeeping, February 2010 MOVE OVER MAPLE SYRUP! Worth investigating we thought. It comes in light and dark variations and is a revelation - the colour of maple syrup with the flavour of caramel. Made entirely from fruit (apples, grapes and carob) with a low GL (glycaemic load) which means it won?'t send your blood sugars haywire, it's good on pancakes in porridge and for baking. At ?2.99 for 400g it's far cheaper than maple syrup.
Cook Vegetarian Veggie Awards Finalist Jan 2010 This is the best replacement for honey. With a convincing honey flavour, we regularly use it in place of sugar, too. Made entirely from fruit, it's low-GI, has fewer calories than sugar and can be used in everything from tea and coffee to cakes and marinades!	Restaurant magazine Nov 2009 Sweet taste of Freedom What's this about then? Two of Sweet Freedom's recently launched liquid sweeteners have picked up a 2009 Great Taste Award. Both the Natural Sweetener and the Natural Syrup are 25% less calorific than sugar. They are also sweeter by weight so you can use less. They have a significantly lower GL (Glycaemic Load), which is better for diabetics. Raymond Blanc is a fan and uses them at Le Manoir.	Big Hospitality Nov 2009 (online)Sweet Freedom, the first natural sweetener made 100 per cent from fruit, is now available to caterers as an ingredient. Available in two versions, Sweet Freedom is a natural, low-GL (Glycaemic Load) sweetener made only from apples, grapes and carob.
Foods Matter July 2009 We were just about to review Sweet Freedom when the following email arrived from FM subscriber Marco: I wonder if you know about the new syrup sweetener called Sweet Freedom. I actually found out about it via Liz the chocolate lady's site that you link to and have been using it ever since. It is a syrup made of only fruit, is gluten free, GM free and vegan. It is made in a nut free factory (I checked as my wife is allergic to nuts). We have bought the last few bottles in Tesco free-from section. It tastes very sugar like and is delicious. My business partner who is diabetic enjoys it to sweeten her coffee, on porridge and pancakes and finds it far better than sugar. My wife has made some amazing flapjacks and desserts with it as well, which are a bit too nice although it is low calorie and GI and so I am allowed! Meanwhile subscription Cressida has also been trying it. This delicious syrup in a handy upside down squeezy bottle is SOOOO convenient - you can squeeze it into your coffee or easily measure out tablespoons into your homemade cakes, puddings and biscuits. It tastes wholesome, without any of that cloying sweet taste that refined sugar products have. And the beauty is that it comes from fruit.	Contectionery Production Nov 2009 Unlike other so called 'natural' sweeteners, the product is water extracted from fruit with no chemicals or enzymes used. It is not bleached or chemically adulterated. It is also the first sweetener brand to win Great Taste Gold Awards.	Women's Fitness Nov 2009 Sweet SensationOur new favourite guilt-free indulgence has got to be Sweet Freedom. A completely natural sweetener made from natural fruit, it tastes like sugar, but Contains 25% fewer calories and is completely free from additives and preservatives.
Daily Mail Good Health 2nd July 2009 Sweet Freedom is the first natural sweetener made from 100 per cent fruit (apples, grapes and carob). It has 25 per cent fewer calories than sugar, but tastes as good.	The Grocer 16th June 2009 Sweet Freedom - a new sweetener made entirely from fruit - has won listings in the multiples - Tesco (now) and Waitrose (from 5th October). Sweet Freedom, which co-founder Tina Michelucci created to help reduce her family's sugar intake, contains natural sugar extracts from apples, grapes and carob and has 25% less calories than sugar.	Zest June 2009 The new sugar alternative Made from 100% fruit, Sweet Freedom is a natural sweetener extracted from apples, grapes and carob. It's squeezy, so great for drizzling on porridge.
Weightwatchers magazine April 2009 Made entirely from apples, grapes and carob, new Sweet Freedom Natural Sweetener goes with everything, from tea to porridge, and has 25 percent fewer calories than sugar.	Cook Vegetarian March 2009 Extracted from fruits, this sweetener is also low GI, contains 25% less calories than sugar and is a good all-round replacement for it.	Viva Life Magazine Spring 2009 Sweet Freedom is a new natural syrup sweetener, containing only three ingredients: apples, grape and carob, suitable for vegans and diabetics and comes in a squeezy, non-drip bottle too! Available in two varieties, both are superb in hot drinks, on toast in place of honey, drizzled on pancakes and porridge (kids love it!) and generally in place of sugar or honey in your baking ... in fact anywhere you need a little sweetness.
Love Food Love Drink - lovefoodlovedrink.co.uk Bad Food Gone Good We've just spent two weeks eating'till we pop' and generally lying prostrate at every possible occasion. However, it's time to lose a couple of pounds, so we've come up with some healthier (but still tasty) alternatives to the naughty stuff we've been scoffing recently! Throw out your sugar, artificial sweeteners and syrups - a wave of fruit based sweeteners have arrived. With fewer calories than sugar, a low GI and GL, as well as being suitable for diabetics, these sweeteners are perfect for the healthy conscious. Sweet Freedom syrup is all natural and sweetens just like sugar but is made from just three ingredients; apples, grapes and carob. It has 25%. Sweet Freedom Mild has a neutral sweetness which can be used a direct sugar replacement, whilst Sweet Freedom Rich has a delicious toffee-like taste for a deeper richness and flavour.	Slim at Home Feb 2009 'Tried and Tested' review: "I liked that this looked really natural - the texture is very similar to honey. It has a pleasant taste and a little goes a long way! I imagine it would be great to use with baking cakes for kids, as it's free from artificial ingredients."	Kindred Spirit Magazine Jan-Feb 2009 Say Goodbye to sugar - Sweet Freedom has arrived. Sweet Freedom is an all-natural, 'guilt free' sweetener made from 100% fruit, with nothing else added: no colours, no additives and no preservatives. And better still, it has 25% less calories than sugar, has a low GI and GL and is suitable for diabetics ... made from just three ingredients - apples, grapes and carob ... tastes and sweetens just like sugar.
My Weekly 31.01.09 Health Bulletin Sweet Freedom is an all-natural sweetener made from 100% fruit, with no colours, no additives, no preservatives - and 25% fewer calories than sugar.	Woman's Own 29.12.08 Feel Great - 10 top tips to keep you healthy! We love … Sweet Freedom Natural Sweetener. It's made 100% from fruit, apples, grapes and carob, has 25% fewer calories than sugar, fewer than honey, a low GI rating, and'no nasties'. It tastes delicious - use it like honey or sugar!	Off the Hoof Winter 2008 Lord be Praised - Sweet Freedom! Cutting down on sugar is a something that many of us want for different reasons. And not going the honey route (who wants to eat regurgitated bee vomit anyway?) is a must if you are serious about not eating animal prodcucts. A super new option that mentions that it's vegan friendly is Sweet Freedom, a new natural syrup sweetener made from 100% fruit that tastes and sweetens just like sugar. It can be used in hot and cold drinks, drizzle over porridge, cereals and muesli. Spread on toast instead of honey or jam. Use it to make healthier'no added sugar' muffins, flapjacks, brownies, baked cheesecakes, home made ice cream, fruit lollies for the kids. We used it a few times on breakfast, toast and for cakes and liked it a lot - a small amount is all that's needed.
Grocery Trader Oct 2008 First and foremost a great tasting'foodie' product SWEET FREEDOM has the added bonus of having 25% less calories than sugar, a low GI and GL and is suitable for diabetics as part of a healthy diet. It has a very clean label - simply apples, grapes and carob - with no artificial additives and is GM free. Better still it tastes and sweetens just like sugar.	Fresh Magazine July 2008 For those of you wanting a guilt-free sweetened cup of tea then look no further. Made from 100% fruit extracts from apples, grapes and carob, this storage- friendly squeezy bittle of sweetness can glaze barbequed food, be stirred into beverages and drizzled liberally into porridge, onto ice cream and pretty much anywhere else you may desire!	London Mums - londonmums.org.uk FRUIT SWEETENER: SWEET FREEDOM is the first all natural fruit sweetener made 100% from fruit that tastes just like sugar. This delicious syrup comes in a no mess no fuss top down drip free bottle and is brand new. It looks like honey and it tastes much better than maple syrup. It's the perfect product for busy Mums looking for a healthier option to sugar in their coffee / baking / everyday family use without resorting to artificial sweeteners. I find it a little 'guilt free' sweetness I can have without having to think too hard about it.
Pure Artifice Blog: Lucy Freeman Times journalist My latest tasting thing has been some very delicious fruit sweetener, Sweet Freedom. The Cake Baker trie dit out and made some rather fantastic cupcakes, although they were slightly more dense and scone-like than her normal featherlight confections. They were a beautiful golden colour though. She also used it as a cake glaze rather than melting bramble jelly as she normally does. She points out that honey has rather a strong taste but is always being suggested by dieticians as a suitable alternative to sugar in hot drinks, and this would be an ideal substitute, apparently its delicious in coffee. Although 25% less calories does not seem a huge amount I would still much rather eat it than take my chances with aspartame and chemical sweeteners.